Societies are not peaceful and democratic without gender equality, and public interest media cannot contribute to a vibrant and inclusive civic space if they perpetuate or reinforce gender inequalities. For this reason, IMS advocates for public interest content and media that address the needs and interests of all genders.
IMS works to promote ethical and diverse public interest content that is gender sensitive and transformative to ensure that all individuals, regardless of gender or whether or not they belong to a marginalised group, have access to information that is relevant to and representative of them. We also adopt a broad understanding of gender issues, as the patriarchy and harmful gender stereotypes and norms, which the media can be responsible for enforcing, affect people of all genders.