Media content monitoring
There is often a lack of accurate and empirical information about media content. The monitoring of media coverage provides media with a means to reflect on and understand the impact of their reporting. Media content monitoring organised and supported by IMS is carried out in print and electronic media by trained monitors.
During elections the media plays a key role in informing citizens of their electoral choices and the process. People’s opinions and election choices are often shaped by what they read or watch. The analysis of media content during crucial events such as elections, peace processes or political transition periods, help to inform media itself, authorities and the public about whether media coverage was fair and objective and to what extent the media is able to operate freely.
Media content monitoring organised and supported by IMS is carried out in print and electronic media by trained monitors. The system is based on a qualitative analysis of whether the coverage of certain events is positive, negative or neutral. In addition, a quantitative analysis evaluates the amount of space and airtime allocated to political parties, election themes or other societal issues selected for monitoring.
Results are shared with local media, authorities, and civil society with the aim of generating debate and improving professional standards of journalism in the country in question.
In the Arab world, IMS has supported the monitoring of several elections in countries such as Egypt, Tunisia, Lebanon and Bahrain in cooperation with the Arab Working Group, a network of Arab human rights organisations.