Media business development
Journalism in not all about writing, shooting and editing. It is also a business that requires a strategy. IMS carries out training in sustainable media business development for print, online and electronic media around the world.
The sustainability of a media business relies on the structure of the organisation and capacity of its management and staff, the quality of its content, intelligent distribution techniques as well as its ability to generate income through advertisement and sales, and cross media product development. For a media outlet to prosper, it must understand and adapt to the market and the economic environment in which it exists.