A broad media sector approach
When entering a country, we begin by mapping the challenges facing the media sector and consult with the country’s existing media community. Together with these actors, we work to prioritise and coordinate the development of a strong, independent and sustainable media sector.
Our priority is a broad media sector approach, which means taking into account all the building blocks of a media sector. This includes addressing media laws that ensure media freedom and the safety of journalists; supporting strong journalist unions and associations which are the backbone of a media sector’s infrastructure and skills training of journalists that ensures professional media content.
Each of these parts must function well for media to support democratic development and good governance, but they cannot all be addressed at once or by one organisation alone. Some will be more urgent than others depending on the political and social situation in a country. We therefore engage with local media actors and local and international media support organisations to agree on priorities and how best to address the needs of the media sector.
In Myanmar for instance, we have engaged with local and international media organisations on media law reform, safety and protection of journalists, the building of media sector infrastructure such as a press council, basic skills training of journalists, and access to information in rural areas. Read more about our work in Myanmar.