Principles and Practices

Communication initiatives need to be participatory and long term to achieve sustainable results

Communicating for positive social change is more likely to result from engaging people in dialogue and debate rather than disseminating top-down messages

Media Support empowers local broadcasters to develop and channel their creative energies to promote positive social change

Media Support believes in building partnerships between the in-country media and the social sector on participatory research, evaluation, and appropriate media programming

Media Support plans viable exit strategies by transferring management and technical skills to local professionals, giving projects the best chance of continuing successfully

Media Support aims to refine knowledge and disseminate lessons learned through Publications, Training and conference Presentations